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How to Use Explainer Videos to Engage Your Audience

What was once a popular “how-to” article, has turned into a go-to topic for video content. Whether you’re marketing a complex software or a product, an explainer video is a powerful way to introduce and tell the story of the product you’re selling.  An engaging, informative and fun video is a great way to grab the attention of those who

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Clutch Names Spiracle Media a Top Creative Agency in North Carolina

At Spiracle Media, we’re a team of former journalists that create beautiful, impactful stories that connect with your audience. We believe that everything worth doing starts with an emphasis on relationships. We work to provide our partners with an enjoyable, simple and collaborative experience that leads to purposeful video storytelling. Clutch recently named Spiracle Media as one of the top creative

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Don’t Cheat the Video Process

At one time or another, we have battled the urge to be a procrastinator. People have told us “don’t wait until the last minute.” Despite the warning, some of us naturally wait until the 11th hour to spring into action. I am not that guy, but I have certainly been a poster child for the practice in the past. During

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Company Event

6 Benefits of Capturing Your Event

Hosting an event is a massive undertaking! It takes months of work for one single day or weekend. You are responsible for researching venues, finding speakers, planning the event timeline, months of correspondence, finalizing the guest list, and the list goes on and on.  Creating content for yourself tends to be an afterthought – but it shouldn’t be. In the

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Camera looking at stage

Project Recap: Live Streaming Events [VIDEO]

Live streaming an event is extremely beneficial in expanding your reach beyond only the attendees. There are many benefits, but the most important aspect is audience engagement. By capturing your event on video, your content is accessible to a much broader audience. In this project recap, AJ Chodora and Thomas Wilson join Jarod Latch to discuss the potential for live streaming

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Partner Feature: EVERFI Partners with Premier League [VIDEO]

Spiracle Media has recently played a role in helping partner EVERFI showcase their partnership with the Premier League. EVERFI and the Premier League have joined forces to bring the Primary Stars USA program to more than 100 schools in the United States.  The initiative is based on the Premier League Primary Stars, which was launched in the United Kingdom in

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Video on Instagram

Tips for Effective Video Marketing on Instagram

When Instagram first debuted, the app was mainly pictures with editing features. Now, almost 10 years later, the app is still photo-oriented but video has become just as popular.  Video can be shared in your Instagram feed, in stories, and through ad campaigns. Video is one of the best ways to engage with your customers digitally. It enables social sharing,

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5 Ways to Utilize Video Marketing at your College or University

Video marketing is a powerful tool when trying to capture the attention of your audience, especially when you’re targeting the younger generation. According to the 2017 Social Admissions Report, 4 out of 5 students have watched a video while conducting their college search. 1 out of every 3 students use social media to research colleges before applying. It’s clear students

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