Spiracle Media worked with the YMCA of Greater Charlotte to create a 60 second video to showcase their brand new member app.

The purpose of this video is to illustrate the value of the new app by showing how the app is used in real time. We used graphics in post production to highlight the different areas of the app. This piece was also used internally to create some excitement around the release and to show the true value of the app the Y has created.

In pre-production, our team worked on building a script and storyboard for the piece. In production, there was a half day spent shooting at the YMCA. We combined graphical elements in post production that really brought the video together.

Want to learn more about what went into the making of this video?

Listen to the creative breakdown in the project recap below!

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