CHARLOTTE, N.C. — Spiracle Media, a longtime leader in video storytelling and high-end production, has officially launched a new offering designed specifically for small businesses: the Small Business Content Program. This monthly content solution delivers short-form, platform-ready videos at scale — tailored to brands that need to show up consistently on social media but don’t have the in-house team or bandwidth to keep up.
Over the years, Spiracle has built a reputation for creating premium, documentary-style brand films and original series for enterprise and corporate clients. That focus isn’t changing. But the launch of this new program signals a strategic expansion — one that aims to support growing brands with a different, but equally important, challenge: staying visible and relevant through high-volume, short-form content.
“We kept hearing the same thing from business owners and agency partners — they need more content, more often, but without the complexity of a full production cycle,” said Tim Baier, CEO and Co-Founder of Spiracle Media. “This program meets that need head-on. We’ve streamlined our process to deliver polished, professional content that’s built for social, while still rooted in storytelling.”
The Small Business Content Program offers three tiers — Colony, Pollinate, and Swarm — each designed to meet businesses where they are in their content journey. The names are a nod to Spiracle’s roots — quite literally. Our company was founded with the tagline, “We Create Buzz,” inspired by the spiracle: a small but vital part of a bee’s respiratory system, and the source of that signature buzz. Just like in a hive, each tier plays a role in creating momentum: Colony lays the groundwork, Pollinate spreads your story, and Swarm helps you flood the feed when attention matters most.
The packages range from fully remote editing using client-supplied footage, to in-person studio or on-location shoots that happen two to four times per year. Regardless of tier, each includes monthly batches of optimized video and stills that are formatted for platforms like Instagram, LinkedIn, and YouTube Shorts.
The goal? To give small businesses the ability to scale their social presence, build brand recognition, and drive real engagement — all with high quality content that looks and feels intentional.
“This isn’t about replacing our high-end work — it’s about meeting a different kind of demand,” said Jarod Latch, COO and Co-Founder of Spiracle Media. “More businesses understand that content isn’t optional anymore. It’s a core part of how you show up and stay top-of-mind. We’re excited to help them do that in a way that feels doable and impactful.”
For small businesses looking to elevate their presence without overextending their team, Spiracle’s new offering is a natural extension of the brand’s storytelling-first approach — just built for today’s fast-moving content landscape. Take the next step and learn more by visiting our small business page.
