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How Video Can Help Recruit Better Candidates

Hiring quality employees is essential. It’s especially important now in this competitive hiring environment. Put yourself in the candidates shoes – when job searching how would you research companies you want to work for? Visit websites like Glassdoor to read employee reviews, go on LinkedIn to check out their latest posts, or find the accolades on their website. All great

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Woman on Laptop

Everyone is a Video Storyteller.

Everyone is a video storyteller! That’s a false statement although you wouldn’t know it by the amount of claims being made in the creative space. Agencies, production houses and individuals are selling themselves as experts in that area. Some of those claims are accurate, but remain vigilant. We are surrounded by imposters that hope to stake their claim and in

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How Financial Marketers Can Use Video, Part 2

Content marketing is a type of inbound marketing in which a business creates content that’s both relevant to their offerings and informative to their target audience. A popular form of content marketing is video. Every video you produce is an opportunity to captivate your audience. Using video in your content marketing strategy gives you a chance to educate, provide value

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How Financial Marketers Can Use Video, Part 1

Is your financial institution struggling to connect with your customers, especially when it comes to the younger generation? Traditional marketing by itself isn’t get ting the job done. If you don’t believe me, read the statistics on digital marketing here. Video has quickly become one of the most effective forms of content. Why? It’s simple really, people today prefer to

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Project Recap: Read Charlotte [VIDEO]

The goal of video storytelling is to produce a compelling piece that impacts the viewer. What is the best way to accomplish that? Pick a singular character to focus on. Recently, we partnered with Read Charlotte to follow one such character. Mary provides the main voice in the piece to express why volunteers are important to Read Charlotte and how

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Video Editing

Video Production Process

When you first start considering working with a video content agency, you may have a ton of questions. Understandable! There are many variables that go into making a video. Partnering with a professional agency makes adding video content to your marketing plan a breeze. Whether you’re thinking about a video to tell your brand story or a commercial feature, having

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5 Storytelling Ideas to Add to Your Content Marketing Plan

A majority of marketers are guilty of creating content for the sole purpose of promotion. Using purposeful content to showcase your personality and connect with your audience on a deeper level can be extremely effective. Consider adding one of these five storytelling ideas to one of your upcoming content marketing campaigns.  “Story is the greatest weapon we have to combat

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Spiracle Media Named Among Top Agencies on Clutch!

Spiracle Media is excited to announce we have been featured as a leading creative agency in Clutch’s 2018 Global Awards! The B2B ratings & reviews platform released its annual awards listings of the top service providers across the world. As an award-winning full-service video content agency located in Charlotte, North Carolina. We have nearly 10 years of experience, creating beautiful,

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