This article originally appeared on bizjournals.com/charlotte Video content is often very popular and a key staple within many successful marketing plans. With that in mind, there are plenty of choices when it comes to selecting your video partner or vendor. Here are five key questions to ask when making that decision: Who will we be working with? This question is essential
As companies bring employees back to corporate offices this year, internal communications teams will remain in the spotlight, striving to effectively anticipate and answer any questions and concerns before they arise. For employees who have been working from home for over a year, the idea of wearing real pants and in-person social interaction are already causing apprehension about the pending
Creating a thoughtful re-engagement video for your employees may seem like a daunting task. Where do you begin? How do you fit enough information into a short, concise piece? To help alleviate those concerns, there are a few points that you should evaluate before jumping in. The basics are mapped out below. Remember, you don’t need to make it complicated. You
The world is ready to breathe a sigh of relief as the end of the Covid-19 pandemic era nears. However, the year of “unprecedented challenges” is not over for large companies across the United States as they work toward bringing employees back to offices and communicating policy changes shooed in by the pandemic. Companies have a lot to lose or
We recently hosted a virtual roundtable Top Video Trends from In-House Producers with video experts from top-performing companies in digital marketing. Our panel included Brooks Quinn, Video Producer at LendingTree; Brent Kunze, Director of Video Production at Sealed Air; and Kevin Ridley, Digital Content Manager for Lowe’s Home Improvement. Here are the top takeaways from our conversation: What are the
This article originally appeared on bizjournals.com/charlotte. Challenging times can stifle creativity and disrupt quality controls. Keeping creativity at a high level is imperative to both the overall success of the operation and individual productivity. If individuals aren’t able to effectively access and utilize this part of their work life, it impacts everything. Let’s define creativity as journalist Robert E. Franken
Even before pandemic-era levels of work-from-home, employers already had their sights set on the role of internal communications in employee productivity, engagement, and retention. With emphasis on engaging employees in the company’s mission and an increased focus on culture-building, corporate leadership and their human resources teams have been challenged to reach everyone effectively. With more people than ever working remotely,
It’s the time of the year where most companies are planning out their budget spend for the next go around. This can be a taxing process filled with more questions than answers especially when it comes to marketing. All the available tools and tactics can make it seem overly complex. We can’t tell you how much you should be spending
This article originally appeared on bizjournals.com/charlotte. A successful video strategy requires an investment of two major resources: time and money. So, is the investment worth it? After working in the media and video production industry for over 15 years, I can tell you from firsthand experience and observation that the answer to that question is yes. Here are four ways
Please take a few moments to tell us about your latest project or partnership that we can help you with. If you’re interested in becoming part of our freelance network, you can submit this form. For all other inquiries, you can email info@spiraclebuzz.com.
