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Case Study: Maximizing the Shoot

As is often the case, companies are forced to capture as much footage as possible with a spokesperson. This situation can impose extra pressure on the team to take preparation to the highest level so that everything runs smoothly and efficiently on production day.

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Cass Ward

Influencing Entrepreneurs: Season 4

Charlotte, NC – Spiracle Media has teamed up with EO Charlotte to sponsor the newest edition of Influencing Entrepreneurs. Spiracle is supporting the latest installment of the online series from a project management, video capture, and post-production standpoint. The series, hosted by business leader Cassmer Ward, captures the ups and downs of being an entrepreneur through multiple interviews. The goal

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Leadership Team

Spiracle’s CEO named as one of Charlotte’s Most Admired CEO’s by the Charlotte Business Journal

Charlotte, NC – Spiracle Media’s Chief Executive Officer (CEO) Tim Baier was selected as one of the honorees for the Charlotte Business Journal’s “2022 Most Admired CEO” award. This award recognizes established leaders who have a strong vision for their companies and have made significant contributions within the Charlotte community as well as a commitment to company culture and values.

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The Hive Life: Talent, Retention, and Technology

Join us for this season’s three part series of The Hive Life. Now Available! On the Hive Life, our goal is to share some of our experiences from the last 20 years while connecting you with subject matter experts within marketing, entrepreneurship and business. Informative, candid and fun is our preferred delivery. Episode 1: The Evolution of HR Nick Hernandez,

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Video Budget: What should you plan for?

How much does it cost? This is a question posed by prospects and partners (clients) alike. It reveals both investment level and potential. With that in mind, video production costs vary based on the complexity and elements of the project. One way to assess the level of investment is by type of video. Here are five common types of videos

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3 Reasons Why You Need a Video Content Budget

In most areas of our life, we rely on some sort of budget or monetary parameters. We know how much we’re willing to spend on a new vehicle, house, refrigerator, shoes, etc. That choice might end up being smart or irresponsible. When it comes to the creation of digital assets, including video, the same thinking should apply. How much are

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How to include video in your content strategy

If you’re a marketer, it’s likely that your content strategy is centered around three things: Brand awareness Lead generation and sales support Customer engagement   Thinking about these categories, here are just a few facts that make a compelling case for adding video within your content buckets: Brand Awareness – Video content is favored by social media algorithms, making video

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