In a city as vibrant and dynamic as Charlotte, collaboration among local businesses can result in something special. This is the case with the exciting partnership between Spiracle Media and The 704 Shop. This collaboration brings together two creative powerhouses, each with a deep appreciation for Charlotte’s culture and a shared vision for showcasing its uniqueness. Capturing Charlotte’s Essence Spiracle Media,
Original article published on The Charlotte Business Journal Video storytelling has emerged as a powerful tool that companies and individuals can utilize to captivate audiences, share their message and leave a lasting impact. With the wide use of social media and the increasing demand for engaging content, groups that embrace video storytelling can reap numerous benefits — if they have the
Move over, marketing metrics. The art of storytelling is a better way to engage with customers. Spiracle recently had the opportunity to gather with Charlotte Business Journal and a distinguished panel of high-level executives to discuss “the art of storytelling in engaging customers” during a recent publishers dinner. The group discussed everything from the power of storytelling to how
At a packed house in NoDa, the arts and business communities of Charlotte came together to celebrate the latest short film from Spiracle, SATURATED.
Queens wanted to introduce their capital campaign theme and messaging to their highest-level donors.
Atrium Health was looking to tell the story of how the future of heart transplants will be, given the innovative technology they are using.
The interview is often a necessary and critical aspect of storytelling. However, framing is routinely an overlooked and undervalued aspect of the overall video production.
Spiracle Media took home two ADDY Awards as part of AAF Charlotte’s annual competition. Novant Health’s Race Against Time (internet commercial) earned a silver while Spiracle Film’s A REEL LEGEND (webisode) claimed gold. Novant Health Race Against Time (Runtime 4:50) SPIRACLE FILMS A REEL LEGEND (Runtime 9:48) More about the ADDY Awards: Conducted annually by the AAF, the local tier of the American Advertising Awards is the first of a three-tier, national
Whether you’re in a service or product driven business, quality matters. You want the customer to experience the best of who you are whether that comes in the form of a widget or a warm conversation. It’s really important to establish a great first impression and build from there. Video production should be approached in the same way. When it
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