QC Kinetix featuring Emmitt Smith
About the Partner
With multiple locations throughout the United States, QC Kinetix provides comprehensive regenerative medicine injection treatments. With such a wide array of natural biologic medical treatments available, we make sure to discuss all the therapeutic options with each of our patients. While not all patients may be candidates for all therapies, we will help guide you to make the most appropriate decisions for your particular condition.
QC Kinetix finds themselves in a high-growth business where first-to-market matters. With that in mind, they’ve secured a spokesperson agreement with Dallas Cowboy all-time great Emmitt Smith. With Emmitt in town, the company needed Spiracle to shoot eight commercials with only eight hours of available time with their featured spokesperson.
As is often the case, companies are forced to capture as much footage as possible in a tight window. This situation can impose extra pressure on the team to take preparation to the highest level so that everything runs smoothly and efficiently on production day.
Spiracle Media is built on the principle of always being highly organized with our producers running point with each partner. This project presented numerous challenges that we handled as a cohesive unit to get the most out of the precious time with Emmitt in Charlotte.
QC Kinetix representatives were on site for the production and continually commented on how smooth the shoot was going given so many moving parts. On top of this, the edits were turned around in a little more than a week and ready to air in as many as 120 markets across the country. This allowed for the prompt delivery of QC’s message to its target footprint and audience.
Spiracle empowered QC Kinetix to shine in numerous markets through a variety of commercial spots that hit at the core of their business. All this was possible through effective planning and communication that all focused on maximizing the available time with Emmitt.
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