Hissho Sushi was an exciting project for the Spiracle Media team. It entailed a productive brainstorm, consistent communication, and solid execution. A play on the word “Hissho” fuels the introductory aspect of the piece. It’s a word that is foreign to most and tough to pronounce. 

In the end, this video came down to creative freedom granted by the partner and trust. Those are two critical aspects of the relationship that often lead to a great result. It left our team with the ability to explore different options. 

Austin Huddy, Senior Creative Specialist at Spiracle Media, “almost” makes it through his take from the couch. Enjoy!