the hive life

The Hive Life Podcast
In this episode, the hosts Jarod Latch, Tim Baier and Cassmer Ward discuss AvidXChange (Chris Elmore) and how three failures in the technology sector created one of the fastest growing FinTech companies in the Charlotte area.
In this episode, the hosts Jarod Latch, Tim Baier and Cassmer Ward discuss the conversation with Knowmad Digital Marketing (Diona Kidd). The key point discussed was understanding marketing strategy is just as important as advertising.
In this episode, the hosts Jarod Latch, Tim Baier and Cassmer Ward discuss City Start-Up Labs (Henry Rock) and how a not-for-profit business with a social impact is no different than for-profit business. Henry Rock’s story of personal and professional development shows entrepreneurs how vital it is to build one’s own “toolbox” of skills, experience, and knowledge.
Video has been a beneficial marketing tool for a long time. How it’s currently being used and the future of video is changing at a rapid pace. Enter Scott Peterson. Scott currently spearheads the business development efforts at Infographics. Infographics is taking information and translating it into high-end animation that is easily absorbed.
Welcome Whitney Combs to the Hive Life podcast. Whitney is a seasoned marketing professional with years of experience in the agency world. She is currently working on the client side as the Executive Director of Marketing & Communications at Queens University in Charlotte.
We have developed a podcast series that provides a behind-the-scenes conversation about each entrepreneurial case study. Cass, Tim Baier and myself (Jarod Latch) dissect each interview in order to extract additional information that might be helpful whether you’re seasoned or have just been bitten by the entrepreneurial bug. We also share personal stories about our own journey.
We discuss what the Charlotte entrepreneurial landscape looks like in this banking focused city. During our conversation, we also dive into why Mac finds video content and social media so important to his brand.
In Episode 8 of our podcast, The Hive Life, we talk through the key takeaways, successes and what we would change in the future when it comes to producing a series. It’s safe to say our team learned a lot throughout the process.
In this episode, we dive into a Q&A session with Danny who enthusiastically shares his marketing expertise. Whether it’s through video, social media, or e-newsletters, you are bound to grab a few key takeaways from our conversation.
In Episode 6 of the Hive Life, we welcome Thomas Wilson into the studio to talk drones. Thomas is the Director of Drone Operations at Aerial Buzz, powered by Spiracle Media. His enthusiasm for all things drone is contagious and makes you want to learn more.
Creativity is a recurring part of the conversation when it comes to video content and partner relationships. There are quite a few questions you’ll face when looking to get “creative”. Our team tackles these questions from what they have learned from past experiences and what keeps them moving forward.
Lights, camera, construction! We are excited about the special edition of the Hive Life podcast taking you behind-the-scenes of the seven episode series with Pike Properties.
In this episode, we cover multiple topics from his work at the NBA, to TIAA’s latest “big” project, plus personal insight into what motivates him every day.
The team at Spiracle Media digs in to answer some of these basic and in-depth questions. These are all are extra important when considering using video content.

The Hive Life podcast focuses on some of our experiences from the last 20 years while connecting you with subject matter experts within the fields of marketing, entrepreneurship and business. Informative, candid and fun is our preferred style.

get in touch

Please take some time to tell us about your latest project or partnership that we can help you with. You can also call us at 1-844-774-7225. If this is a job inquiry, please send an email directly to olivia@spiraclebuzz.com.