Let’s be real—private equity isn’t always known for being flashy. It’s about value, returns, and making smart moves behind the scenes. But that doesn’t mean your messaging has to be boring. In fact, video can be one of the most powerful ways to communicate everything your firm stands for (and all the amazing work you’re doing) in a way that actually connects.
Video makes PE feel less ‘private’—and way more powerful!
Whether you’re talking to investors, hyping up a portfolio company, or trying to stand out in a crowded deal space, video brings your story to life. And let’s face it—attention is a limited resource. A clean, compelling video gets the point across faster and sticks with people longer.
Here’s how video fits into the PE world—and why it might be your secret weapon.
Make Investor Updates Actually Interesting
Quarterly reports are important, but they’re not exactly fun. A quick video message from leadership? That’s a different story. It adds personality, builds trust, and helps investors feel more connected to the people behind the numbers.
Give Portfolio Companies Their Moment
A lot of portfolio companies are doing cool, impactful stuff—but if no one knows about it, what’s the point? A short brand video or client success story helps show off the growth, the team, and the vision. Perfect for websites, investor decks, or social media content.
Stand Out in the Deal Flow
When you’re trying to win a deal, how you present your firm matters. A sleek video that walks through your focus areas, success stories, and values can set you apart from the pack. It’s a great way to show—not just tell—what you bring to the table.
Make Recruiting Feel More Human
People want to work somewhere that feels exciting and authentic. Culture videos, employee spotlights, and day-in-the-life content go a long way in attracting top talent. It’s a win for both your firm and your portfolio companies.
Set the Stage for a Great Exit
When it’s time to sell, perception plays a huge role. A solid video can highlight the growth story, introduce the leadership team, and show the business in its best light. It’s a smart add to any sales deck or due diligence process.
Final Thoughts
At the end of the day, private equity is all about maximizing value—and that includes how you tell your story. Video helps you connect with people faster, show off your wins, and support your strategy in a real, relatable way.
At Spiracle Media, we help PE firms and their portfolio companies make video content that actually works. If you’re ready to give your story a little glow-up, we’ve got you.
