news + insights from spiracle mediA

Video is everywhere, that’s a fact. But can everyone create the cinematic look and feel of a professional video? That’s what we’ll dive into in this article. The main differences between videography from a professional versus an amateur videographer. Professional video production takes expertise, the right equipment and significant time to perfect the craft. As you read this article and

As Spiracle Media moves operations back into their South End digs, the team is radiating with cautious excitement and craving in person connection. The last few months have been challenging and on the business front, we have a significant hole to climb out of. If you’re a fellow business owner or employee heading back into a team environment, I’m sure

With the drastic changes to the business environment over the past couple of months, it’s time to adjust your marketing plan as well (if you haven’t already done so). In this article, we’re focusing on sharing engaging and compelling content marketing ideas to push forward for the remainder of the year. Virtual Events It seems likely that large, in-person events

Spiracle Media worked with the YMCA of Greater Charlotte to create a video to showcase the new YMCA member app. The purpose of this video was to illustrate the value of the app by showing how it’s used in real time. Our team used graphics in post production alongside live video to highlight the different areas of the app. This

Dave Kernodle is an experienced interviewer. Prior to joining Spiracle Media, he spent over 10 years as a television journalist. So when it comes to interviewing someone on camera, he has a ton of valuable experience and understands how to make someone feel comfortable. Comfort is critical because it allows you to engage in a conversation like you’ve known each

You may or may not be familiar with the term nat sound. Nat is short for natural and is the audio portion that accompanies your video clip. This audio plays a role in supporting the background of the piece. But more importantly, it’s a powerful tool that can be used to drive home the key moments of your story. Different

Let’s begin by explaining what B-roll is for those who don’t know. B-roll is supplemental or secondary video footage that accompanies the primary footage. It helps support and enhance the story being told. A group of comedians created a short video showing examples of b-roll, check it out here. The shot selection or purpose behind each shot taken for a

In today’s digital-savvy world, many businesses have made the investment of building an internal video production team. Early in our tenure at Spiracle Media, when we found out that a prospective client already had an internal video team, we were disappointed because that often meant that we wouldn’t have the opportunity to serve them. But, as our company and our

Internet use has gone up dramatically since everyone is on lockdown. Read the statistics in this article from The New York Times. We’re all seeking new ways to connect with our friends, family and co-workers. Resharing old content, watching videos on YouTube and participating in Instagram contests to name a few. Content is king, now more than ever! It’s time