The right voice married to the right content can elicit a response that’s just as powerful as an interview driven piece. It’s another tool to consider when brainstorming for that next video or series of videos. Here’s the caveat: creating a compelling video with voice-over only works if the script, music, and visuals are a fit for the talent. When
Hissho Sushi was an exciting project for the Spiracle Media team. It entailed a productive brainstorm, consistent communication, and solid execution. A play on the word “Hissho” fuels the introductory aspect of the piece. It’s a word that is foreign to most and tough to pronounce. In the end, this video came down to creative freedom granted by the partner
It’s no longer a question of whether to use video, but where and how to use it. We’re surrounded by video content every day in our online and sometimes offline experiences. Since we’ve agreed that creating video is a great opportunity, let’s focus on the second part of the equation. Where should it go? Here are five places where video will make
Jarod Latch, Co-founder at Spiracle Media, has been invited to join Charlotte Business Journal Leadership Trust, an exclusive community for influential business leaders, executives and entrepreneurs in the Charlotte area. Jarod was chosen for membership by the Charlotte Business Journal Leadership Trust Selection Committee due to his experience, leadership and influence in the local business landscape and beyond. Jarod currently
Introducing The Spiracle Anthem To appreciate our tale, you have to go back to the beginning. Spiracle Media was founded in 2011 by three former sports anchors in the Charlotte market. The team originally focused on helping professional athletes leverage their online presence and brand. Among their earliest partners was Golden State Warrior and global NBA superstar Stephen Curry. The
Five Things to Consider Before Delivering Live Content There is nothing new about live streaming video. However, its importance and necessity have been accelerated during the current pandemic. Teams have gone remote and video conferencing has become a no-brainer. With that in mind, we have all felt Zoom (or insert platform of choice here) fatigue. Maybe you’re in the midst
Spiracle Media has made the Inc. 5000 list of the fastest-growing private companies in America. Spiracle earned a ranking of 2397 with growth rate of 173.66%. Past companies on the list have included organizations such as Microsoft, Timberland, Vizio, Intuit, Chobani, Oracle, and Zappos.com. “It’s an amazing honor and a reflection of all the hard work by our team,” said
Humor is a tricky thing to pull off. Comedic appeal within a video is a delicate balance between staying natural and crossing the line. The Spiracle Media team was recently tasked with striking this balance for one of their partners. Tye Medical offers incontinence products. For most, this is quite uncomfortable to think about. That feeling extends to potential consumers
Live stream has become a hot topic of conversation. The Covid-19 pandemic has forced teams into remote working environments while throwing the event world into a tailspin. This uncertainty mixed with the availability of technology has created a significant opportunity in the virtual space. Platforms like Zoom, Google Hangouts, and Microsoft Teams check the box when it comes to video
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