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Case Study: Tye Medical

About the Partner Tye Medical builds adult incontinence products that ensure their customers have the perfect fit and best products in the market. Customers range from loved ones looking after their aging family members, adult caregivers and assisted living facilities. Their mission is to “empower the over 33 million Americans suffering from urinary incontinence and the many challenges it can

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Case Study: CHIRON America

About the Partner CHIRON Group specializes in vertical milling and mill-turning machining centers and is known for their turnkey and automation competency across the industry. CHIRON North America is located in Charlotte, NC and is the Group’s North American headquarters for manufacturing.    Challenge Our initial conversations with the CHIRON team started with a live stream event in 2021 they

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A Powerful Duo: Aligning Content and Creativity with Business Strategy

In the dynamic landscape of today’s business world, the marriage of content and creativity is a power couple. Like Batman and Robin or peanut butter and jelly, they complement each other in ways that elevate a company’s brand to new heights. But what makes this duo truly formidable is when it’s aligned with the overarching business strategy. Think of content

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Spiracle A Best Place to Work…Again

Spiracle Media has been named one of the Best Places to Work in Charlotte as recognized by the Charlotte Business Journal. This is the fifth time in six years that the organization has made the list. Spiracle was founded in 2011 by three former sports anchors in the Charlotte market. Over the years they have become a go to creative

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How Video Can Help Your Talent Acquisition Strategy

The talent market is constantly changing and with the last several years a roller coaster of candidate-led markets, client-led markets, layoffs and hiring freezes it’s critical to ensure you attract, retain and grow the right talent for your organization. But how do you stand out from the crowd when it comes to attracting the right talent for your business?  Over

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Top 4 Tips for your Marketing Strategy

Building out a content strategy for your organization is no easy feat, but content is king (or queen) in order to tell your story to the market, engage and ultimately convert. A strong and deliberate strategy sets one brand apart from others and ensures you’re able to make an impact for your organization and bottom line.  Below are 4 key

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Top 4 Tips for your Internal Communication Strategy

If you turn on the news nowadays, it’s hard not to have negative thoughts. From inflation to recession, layoffs and government shutdowns – it’s easy to understand why our teammates might be stressed about their future. Especially in times of uncertainty, a strong communication strategy and plan is critical. You have to ensure that your employees feel safe and comfortable

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