Video has been a beneficial marketing tool for a long time. How it’s currently being used and the future of video is changing at a rapid pace. Enter Scott Peterson. Scott currently spearheads the business development efforts at Infographics. Infographics is taking information and translating it into high-end animation that is easily absorbed.

“We’ve always known that consumers are visual people and they want to hear a story. They want to be immersed in a brand – but it’s just continuing to change over and over again where people are more and more visual learners versus the written word.”

– Scott Peterson of Infographics

With a significant background in marketing and sports branding, Scott has witnessed firsthand how video has changed over the years.

Listen to this insightful episode with Scott Peterson, interview conducted by Jarod Latch and Tim Baier.

Listen to more episodes of the Hive Life Podcast on SoundCloudiTunes or by visiting our website.

Spiracle Media is a video content agency built to tell stories. Since 2011, we have been telling stories that support the voice of our partners by using our journalistic background.

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